What is SPAM?
Unsolicited Commercial E-Mail a/k/a SPAM was at one time hailed as the basis of a new way to advertise for free.
However, in the past few years as the number of SPAMMERS has grown, the publics reactions have changed dramatically.
Most internet users use e-mail as their primary use of the internet.
SPAM has become a daily nuscence like junk mail, that fills up mail boxes and possibly prevent legitmat e-mail from arriving. SPAM also has show its heavy cost. Mail servers get bogged down with SPAM, resources must be increased so that the cost of operating web servers increases for the ISPs or anyone running a mail server connected to the internet.
Also the nature of the SPAM, makes useres fearful, as they should be, of any business that relies upon SPAM to promote itself.
Typically pyramid schemes, stock tips, and SPAM programs fill up one's mail box. Virtually all have fraudulent headers so that their true identity can not be determined. If they inculde a reply adddress in the body, it will be to a free account at Hotmail, or other free mail location, that the SPAMMER fully expects to be shut down within a few days of the mailing.
People will associate your company with their opinion of SPAM.
Not too many people like SPAM and that feeling will reflect on your business. If you have a website and use SPAM to promote it, you better warn your network administrator to "batten down the hatches" becasue there is a high lkihood that at least one person on the SPAM list will BOMB your web site and or mail server.
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